The Coach's Critical Error? Challenging The Executives and an Infallible Executive Tier

Turns out Ruben Amorim could survive defeat by Grimsby. He weathered a decisive European final versus a particularly poor Spurs sides for many years. He withstood home defeats to West Ham and Wolves, a lowly league position, an unwavering system, laying waste to some of the club’s most promising homegrown talent, the 32% win rate, labeling his team the poorest the club has ever seen. Yet, there existed one adversary against whom the Portuguese coach would not be allowed to tango. You come at the sporting director, you had better succeed.

Regrettably, like many a Premiership defender during Blackburn Rovers' title-winning 1994-95 season, Amorim came at the executive and appears to have missed. The most casual observer will notice the paradoxical situation: a coach who frequently berated his squad for failing in one-on-one duels crumbling in the face of the white heat and animal charisma of a England's top division's most feared football executives.

And frankly, this entire painful saga appears to portray the director in a different perspective. Perhaps it might have been easy, given his brief stint of experience at Southampton, to view him as little more than a functionary in the United exoskeleton: a man who owed his position largely to his friendship with his former boss Omar Berrada as any demonstrable skill. How wrong we all were. In brilliantly outsmarting the club's celebrated manager, as he outmanoeuvred the hapless Dan Ashworth before him, he has proved himself as one of football's true generals: a tactical intellect that United’s mid-table rivals will now be justifiably concerned.

The Tactical Clash Over System and Philosophy

For example, it was the director , after being involved in the leadership that appointed the 3-4-3 fundamentalist the coach originally, was instrumental in trying to persuade Amorim to abandon his beloved 3-4-3. Naturally, these entreaties faced pushback. However, these judgements hold greater authority when delivered by a man with the unimpeachable soccer background of Jason Wilcox, holder of international appearances and a contributor to a championship team from 31 years ago.

Perhaps in time Jason Wilcox might agree to outline his reasoning publicly. Maybe one day he might be asked why Amorim is departing with a full payout, with no penalty clause activated. But Jason Wilcox seldom speaks in public, for excellent reasons. The true intellectuals in football – individuals such as him – function on a plane exceeding our mundane comprehension. If he ever did speak, most likely all we would hear would be ultrasonic blips and four-dimensional whirring. Wanting is not the same as being ready to comprehend it.

The INEOS chief allegedly proposed playing Bryan Mbeumo at right wing-back.
Sir Jim Ratcliffe has allegedly proposed utilizing the attacker in an unfamiliar defensive position. Photograph: Getty Images

An Ultimate Power In Command

But of course, in training our focus on Jason Wilcox we overlook the true genius behind the modern United throne. Jason Wilcox is, in reality, simply carrying out the commands of his ultimate superior the billionaire owner, who in private has emphasized his preference for a four-man defense. According to reports, Ratcliffe has also proposed deploying the forward as a right wing-back. The owner is eager for the club to adopt analytics and analytics. Per reports, during a leadership summit early in his minority ownership, he announced that the team's approach of play “shall be determined by this group”.

After all, Ratcliffe is an expert in this technical football matters, leveraging his background in industry and yachting. Above all he is incredibly rich, and it is known, the wealthy are the best of us: more perceptive, sagacious, strategically brilliant, fundamentally superior. Who else could one trust to oversee a strategic plan of austerity, the construction of a modern arena that looks a lot like someone’s leftover knitting, the acquisition of a new striker?

The New Soccer Hierarchy: Executives Over Coaches

This is a trend that is becoming prevalent in top-tier football. For decades, teams mistakenly delegated major sporting choices to subordinate staff such as coaches, scouts – players themselves. Maybe previously possible for a young, innovative manager with ideas and energy to go into a club and implement their plan through to completion. Yet how many companies have such individuals set up? What number of large-scale layoffs have they overseen? Better by far to invest genuine authority where it rightly belongs: the leadership tier, the open-necked shirt brigade, the individuals with the jaw-dropping professional resumes. It is wiser to determine the strategy in the boardroom and appoint someone who can tailor their offering to suit. If coaches were once chefs, they have become more akin to delivery personnel: not creating the food, yet finally accountable if it arrives cold or fails to meet standards.

In the meantime, their job is increasingly not about defining the vision and more about selling it: the receptionist of the operation, the visible figurehead of an organisation they can do little to influence. Enzo Maresca leads a team of very young players into the Champions League and secures domestic cups, and effectively is dismissed for talking. A manager at Celtic finds his standing damaged while those individuals who appointed him live to blunder indefinitely.

The Neoliberal Game: Responsibility for the Coaches

And possibly in a small way this represents neoliberalism at work: the elevation of a privileged overclass who are infallible, whose decisions remain sacrosanct, whose errors can always be resolved by sacking without explanation. Hire the system coach only to dismiss him for using excessively that system. Bring in the project manager and later bin him for taking excessive time. And above all show gratitude; for the incremental increases in ticket costs, for the latest summer signings, for the reality that the grownups – however well qualified – are in charge.

Alyssa Herrera
Alyssa Herrera

Award-winning journalist specializing in digital innovation and societal impacts, with over a decade of experience covering European tech scenes.